Cassandra Harris

Cassandra Harris, MAOM

Cassandra (better known as Cassie) is the founder of Everyday Interview Tips and is passionate about helping people successfully navigate through the job interview process and into jobs they love. She is a graduate of Economics from the University of Sydney and has had a lengthy career as an accountant, brand marketer and digital strategist for many international companies. When she’s not researching and writing about the job search process and interviews, she spends her time with her family, exploring mixed media art and photography and pursuing her passion for weight training and yoga.

Marketing Consultant

2015 – present
Charlotte, North Carolina

Work with business owners on strategic positioning and planning
Guide clients in branding, positioning and marketing implementation
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget
Research industries and markets to identify growth opportunities for clients
Assist business owner on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts
Participate in business development presentations and meetings as appropriate
Actively present ideas to expand service offerings and enhance positioning of the business
Create, Post and Manage client’s entire social media campaign including but not limited to Facebook, Instagram, Twitter and YouTube

Continental Tire

2009 – 2012
Fort Mill, South Carolina

Responsible for commercial tire marketing communications for the U.S. and Canada
Served as the public relations voice for the commercial vehicle tire division of Continental. Maintained an extensive media database and worked intensively with industry journalists and influencers to fulfill marketing and public relations strategies
Created strategic campaigns and developed interactive content for corporate Web site, microsite blogs, marketing videos, mobile marketing tour vehicle, tire education site and apps
Internal communications responsibilities included division enewsletters, employee magazines and internal events
Developed print and online advertising campaigns and negotiated media buys for both truck and industrial tires
Developed and executed sponsorship and testimonial strategies for B2B and B2C campaigns
Planned and adhered to marketing communications budget
Managed (Planned, coordinated and executed) 3 large events (National Sales Meeting, MATS and 100-year General Tire anniversary truck and trailer Tour) with my team
Created a work environment that was fair, developmental, challenging and flexible to both of my team members

Project Management

Represented the US & Canada Continental Truck Tire division for all global communication, brand identity and marketing standards. Responsible for partnering with the leadership team to inform and execute strategies.

Bosch Rexroth

2015 – present
Charlotte, North Carolina

Work with business owners on strategic positioning and planning
Guide clients in branding, positioning and marketing implementation
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget
Research industries and markets to identify growth opportunities for clients
Assist business owner on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts
Participate in business development presentations and meetings as appropriate
Actively present ideas to expand service offerings and enhance positioning of the business
Create, Post and Manage client’s entire social media campaign including but not limited to Facebook, Instagram, Twitter and YouTube

University of Notre Dame Bookstore

2006 – 2008
Notre Dame, Indiana

Managed the Marketing department budget in its entirety
Managed all Advertisements, Public Relation initiatives and Social Media
Planned, coordinated and facilitated in-store and off-site events; including but not limited to “The Shirt” unveiling, Harry Potter Book release and ND football Saturday events with Lou Holtz, Tony Rice, Reggie Brooks and Mike Golic.
Researched and maintained thorough knowledge of the store, campus and consumers in the Notre Dame and South Bend markets
Developed, coordinated and facilitated marketing initiatives, programs and promotional materials and events
Met with University student groups, departments and faculty on a regular basis to schedule events and maintain strong working relationships
Met with Community non-profit groups and organizations on a regular basis to schedule events and maintain strong working relationships