Marketing Communication Professional

Cassandra Harris, MAOM Over 20 years of experience in various business settings including: non-profit, corporate and entrepreneurial ventures. Proven experience in marketing, managing customer relationships, building business relationships, planning and executing networking and marketing events, coordinating volunteers, generating new business accounts, managing financial operations, sales and strategic planning. Strong program and project management professional with a Master degree focused in Organizational Management from Spring Arbor University.

An accomplished communications, fundraising, and marketing professional with relevant experience in a variety of vertical markets and the non-profit sector, including education, healthcare, and Information Technology consulting. Demonstrated success in brand integration and management, community and media relations, building partnerships, and strategic communication. Ability to oversee and manage multiple projects and exceed aggressive deadlines. Seeking a dynamic work environment that will benefit from a creative and goal-oriented leader with excellent communication skills, whose passion for connecting people through messaging and common interests is matched only by attention to detail and the ability to achieve positive results.

Experience

Marketing Consultant

Self-Employed

Jan 2015 - present
Charlotte, North Carolina

  • Work with business owners on strategic positioning and planning
  • Guide clients in branding, positioning and marketing implementation
  • Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget
  • Research industries and markets to identify growth opportunities for clients
  • Assist business owner on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts
  • Participate in business development presentations and meetings as appropriate
  • Actively present ideas to expand service offerings and enhance positioning of the business
  • Create, Post and Manage client’s entire social media campaign including but not limited to Facebook, Instagram, Twitter and YouTube

Clients:

Community Engagement and Development Director

Smart Start of Mecklenburg County
smartstartofmeck.org

July 2016-present
Charlotte, North Carolina

  • Develop and publish articles, videos, materials, publications, programs, and events on the website and/or blog to increase the visibility of the organization.
  • Work with other agencies to develop and promote activities that support children and families by using social media, as well as printed materials.
  • Prepare and send press releases
  • Serve as staff liaison to Community Committee
  • Maintain and update Google Ads and keywords
  • Use Google Analytics & Piwik Analytics to determine website outcome reports
  • Assist Smart Start staff with developing materials to support Smart Start funded programs and services
  • Prepare and manage the Parent & Community Education and Development budgets
  • Develop policies and procedures for the Development Department Fundraising
  • Identify and develop funding sources for Smart Start
  • Write funding proposals and grants
  • Create, Post and Manage entire social media campaign including but not limited to Facebook, Instagram, Twitter, Pinterest and YouTube.

Smart Start of Mecklenburg County Employment Verification: 704-000-0000

Marketing  Project & Communication Specialist

Bosch Rexroth
boschrexroth.com

July 2008- Aug 2014
Charlotte, North Carolina

  • Created and managed all US & Canada Rexroth Advertisements on-line and print in conjunction with our National Advertising Agency
  • Managed (Planned, coordinated and executed) an average of 10 events/trade shows per year
  • Managed all US Rexroth Google Ad Words and ad campaigns on Google.com
  • Responsible for uploading all US Rexroth Social Media communications including YouTube, Twitter and Facebook
  • Responsible for the creation and implementation of public relations initiatives
  • Responsible for adapting and executing product launch kits, brochures, catalogs and user manuals from our Global headquarters in Germany
  • Responsible for development of graphics and communication materials for internal and external marketing initiatives

Project Management

  • Represented the US on several global marketing project initiative teams such as the 150th anniversary celebration, World Diversity day, Continual Improvement Process (CIP) and several other global projects and events.

BOSCH Employment Verification:
The Work Number www.theworknumber.com (800-367-5690) Employer Code: 11271

Marketing Communications Manager

University of Notre Dame Bookstore
bkstr.com/notredamestore

Aug 2006-July 2008
Notre Dame, Indiana

  • Managed the Marketing department budget in its entirety
  • Managed all Advertisements, Public Relation initiatives and Social Media
  • Planned, coordinated and facilitated in-store and off-site events; including but not limited to “The Shirt” unveiling, Harry Potter Book release and ND football Saturday events with Lou Holtz, Tony Rice, Reggie Brooks and Mike Golic.  
  • Researched and maintained thorough knowledge of the store, campus and consumers in the Notre Dame and South Bend markets
  • Developed, coordinated and facilitated marketing initiatives, programs and promotional materials and events
  • Met with University student groups, departments and faculty on a regular basis to schedule events and maintain strong working relationships
  • Met with Community non-profit groups and organizations on a regular basis to schedule events and maintain strong working relationships

Hammes Notre Dame Bookstore Employment Verification:  574-631-6316 

Store Manager

Brookstone
brookstone.com

June 2004 - Aug 2006
Sterling Heights & Troy, Michigan      

  • Maximized company profits in the stores through coordination and on-going evaluations of all in-store merchandising, marketing, operational and expense control programs
  • Created a work environment that was fair and developmental, customer service focused and challenging to all store team members
  • Conducted weekly and monthly training sessions for store team members
  • Analyzed monthly P&L statements, weekly revenue reports, etc. to develop action plans to increase sales
  • Created weekly employee and store schedules

Brookstone Employment Verification: 603-880-9500 

District & StoreManager

S&K Menswear, After Hours Formalwear & Gingiss Formalwear

Oct 2000 - June 2004
Michigan and Indiana Districts         

  • Managed daily store operations for up to 9 locations as a district manager
  • Maximized company profits in the stores through coordination and on-going evaluations of all in-store merchandising, marketing, operational and expense control programs
  • Managed (developed, coordinated and facilitated) 3 large bridal shows annually
  • Created a work environment that was fair and developmental, customer service focused and challenging to all store team members
  • Conducted weekly and monthly training sessions for store team members
  • Analyzed monthly P&L statements, weekly revenue reports, etc. to develop action plans to increase sales
  • Created weekly employee and store schedules

Online Portfolio

Advertising

Documentation

 
 

Education

Spring Arbor University – Spring Arbor, Michigan
     Graduated in 2011 with a Master Degree in Organizational Management (MAOM)

 Siena Heights University - Adrian, Michigan
     Graduated in 2006 with a Bachelor of Applied Science degree with an emphasis in Marketing         and Management
     Awarded the honor of Who’s Who Among American College students
     Graduated Magna Cum Laude and a member of Alpha Sigma Lambda National Honor Society       Fraternity

 Specs Howard School of Broadcast Arts - Southfield, Michigan
     Graduated in 1998 with a diploma in Television & Radio Broadcasting
     Successfully completed a Broadcasting Internship

 Buchanan High School - Buchanan, Michigan
     Graduated in 1997 with a high school diploma

Contact Info

Contact me

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